Sandwich cookie brand Oreo has launched a campaign to promote an exclusive live music event in London,The Capital Weekender Live with Oreo. The campaign breaks today and will run across Global’s outdoor advertising estate, on-air, online and on DAX (Globals Digital Ad Exchange). Capital Dance presenter MistaJam will host the rooftop party on Friday 27 August at London’s Century Club, and will be joined by Jodie Harsh, Billen Ted and 220 KID.

From today until 22 August, music fans can enter to win tickets to the exclusive gig by scanning a QR code on a Capital Weekender Live with Oreo ad featured on Global billboards nationwide. The QR code will also be posted to @capitaloffical’s 1.4m followers on Instagram and through an exclusive URL on Capital’s website and social feeds. On air, listeners will be able to win tickets to the exclusive live show by listening to Capital and Capital Dance. The show will also be streamed live on Global Player.

“We are thrilled to collaborate with Global and an incredible line up of artists to host our first live music event together, said Oreo Senior Brand Manager, Rafael Espesani. Oreo is all about playful connections which bring people together, so we’re incredibly excited to create some very special moments for our lucky competition winners through the unrivalled power of live entertainment.”