Tune in to this exclusive podcast in association with mGage, in which David Murphy talks to mGage VP Europe, Nick Millward.
In the interview, Nick takes a deep dive into RCS (Rich Communication Services), explaining what it is, how it works, the benefits it offers for brands and consumers, and the latest evolution of the technology, such as the ability to make payments from within an RCS message.
He explains how conversion rates for RCS campaigns compare more than favourably with other channels such as email and SMS, and outlines a couple of use cases, showing how the technology is being deployed in the Charity and Retail sectors.
Finally, he discusses where the technology might be headed in the future. You can catch the podcast here.