French luxury retailer Printemps has launched ‘Le Studio’, a brand-new space dedicated to content creation and live shopping in the heart of its flagship Boulevard Haussmann flagship store in Paris.
The space has been developed in partnership with SaaS company Bambuser, who Printemps started working with in the summer of 2021, producing a bi-weekly live shopping event, ‘En Mode Printemps', hosted by in-store personal shoppers.
As an early adopter of live shopping, Printemps has evolved its show format through the use of in-house filming capabilities via RTMP, and by taking an omniplatform approach to live shopping. With Le Studio, it will take its phygital strategy to the next level, by inviting both digital and physical customers to take part in its live shows.
“The opening of Le Studio is probably the achievement I am the proudest of since I joined Printemps 18 months ago,” said Printemps Chief Transformation Officer, Maud Funaro. “Printemps is the very first department store to open a physical space dedicated to digital content production in the heart of our flagship store. Le Studio is a unique way to engage with our customers, partner brands and staff around all possible forms of digital content creation and experiential physical encounters. From live shopping to meet-ups and podcasts, the range of possibilities is infinite.”