Pros, which provides SaaS solutions to optimise shopping and selling experiences, has acquired digital offer marketing firm EveryMundo, for $90m (£68m). Under the terms of the transaction, PROS will pay $80m in cash at closing, subject to certain customary adjustments, and deliver approximately $10m in stock in the future, subject to certain conditions.
Since its founding in 2006, EveryMundo has been focused on helping brands like American Airlines, Tennis Australia, Greyhound and Japan Airlines Vacations maximize their reach and engagement to foster a direct relationship with customers in any channel in the most flexible and profitable way possible. For example, with airlines, this means being able to quickly and effortlessly publish offers on direct and indirect channels that can bring customers back to owned channels.
“We are thrilled to welcome the EveryMundo team to the Pros family,” said Pros President and Chief Executive Officer, Andres Reiner. “Brands have no choice but to be present everywhere their customer and prospects find themselves, but winning in today and tomorrow’s market will require brands to earn more direct engagement and deliver the experiences their customers value most. With EveryMundo, our collective portfolio gives brands much greater control over direct and indirect channels they participate in to consistently deliver superior brand experiences that exceed customers’ expectations every time, regardless of channel.”