British surfing lifestyle brand Saltrock has relaunched its website with responsive design, aiming to take advantage of its recent successes and mobile-heavy audience who are keen to transact via their smartphones.
The company has had an extremely successful year, opening 26 new stores in the last 12 months, taking the brand to 40 stores nationwide, and has plans to double its high street presence to 80 stores in 2016.
Prior to releasing its autumn/winter 2015 collection, the firm has focused on improving its digital storefront, relaunching its website with a new responsive design, improved navigation and personalisation. The company also plans to launch the brand internationally in Q4 2015, with native sites for Australia, the USA and the Netherlands, followed by other European countries.
"We've been expanding rapidly in Britain with two or three stores opening each month, and we're working hard to improve the onsite customer experience," said Richie Jones, head of digital and marketing for Saltrock. "Saltrock's new and intuitive, fast, optimised and aspirational online presence paves the way for success in the UK and visibility overseas."
"More than 55 per cent of visitors to Saltrock.com join us on mobile," said Fiona Lobban, multichannel brand manager for Saltrock. "To increase user engagement and improve online sales, we've partnered with Qubit and Nosto to implement personalisation and real-time marketing."
The company has also partnered with content agency BrandContent to market to consumers across numerous cross-channel touch points, including brand ambassador stories, a presence at music festivals, and video and blog content from professional athletes.