SEO software firm SEOmonitor is allowing digital marketers to access free in-depth keyword insights with its Topics research tool which offers information on keyword trends, search volume, SERP features and competitor analysis.

SEO is a growing sub-sector of digital marketing and is an important growth channel for start-ups which operate in a niche sector. From maintaining backlinks to growing organic and paid for traffic, SEO is a key part of a digital strategy.

As well as launching Topics, SEOmonitor will also be supporting digital marketing agencies that are under three years old with a series of £5,000 grants through its Spark programme,

Cosmin Negrescu, founder and CEO of SEOmonitor, said: “With so much data to consider, it can be a challenge for digital marketing agencies to plan a SEO strategy that really focuses on what matters.

“That’s why we’ve developed Topics. It helps to extract and aggregate all the keyword data and information a user could need for their campaign research. It also helps to save digital marketers time and money, as all the information can be obtained from one place, eliminating the need to compile data from different tools which could lead to duplications and irrelevant information.