Digital advertising solution firm Sublime has announced the expansion of its suite of mobile advertising solutions to better meet the needs of both advertisers and publishers. Building on an established base of scalable, non-intrusive advertising solutions, and with the addition of the new mobile ad units, Sublime will now offer full-funnel marketing capabilities across both desktop and mobile environments.
The new mobile ad formats from Sublime include both sticky and in-article ad units, offering a versatile selection of marketing formats. In-article units, which incude video and scrolling content, aim to maintain user attention and deliver on branding marketing objectives, and are available for premium UK publishers including Hearst, TimeOut and Telegraph.
Sublime's suite of mobile solutions has been built to deliver a non-intrusive, user-friendly advertising experience at scale, while its flexible platform enables advertisers and publishers to tailor their strategy to multiple marketing objectives.
"With advertising units spread out across hundreds of devices and millions of hours of content, high-impact advertising that cuts through the clutter is critical to meet marketing benchmarks," said Christophe Menard, co-founder and chief operating officer for the Americas at Sublime. "Our comprehensive suite of mobile solutions ensures that publishers and advertisers are able to reach their varied marketing goals with powerful, non-intrusive ad units across all screens. Our impressive results in the US market point to the effectiveness of our solutions, and we plan to continue to expand our high-quality inventory to match our industry-leading technological capabilities."