Tesco and Weve have announced a joint initiative that has been undergoing testing and development over the past few months, that employs location-tied mobile coupons to drive awareness and footfall.
Mobile marketing tech firm Vibes has partnered with Adobe to power personalised mobile coupon campaigns through Apple Passbook and Google Wallet, making use of Abobes Marketing Cloud technology. The partnership
UK store group Spar is planning on repeating its successful Shop & Win mobile marketing drive after seeing a 65 per cent increase in basket spend among winners when the
Leading American brewer Anheuser-Busch is testing two new promotions which enable Facebook users to send friends mobile coupons for beer. The Bud Light Birthday and Buds for Buds campaigns, which
India-based online platform FreeCharge has raised $33m (£19.9m) for its coupon solution in Series B funding from investors including Sequoia Capital, Sofina and RuNet. The platform enables users to earn
The number of eCoupons redeemed will nearly double over the next three years, rising from 16bn this year to over 31bn in 2019, a report predicts. The report, by Juniper
Burger King is supporting the US launch of its mobile coupon app for Android by offering free Android phones to consumers. The promotion offers consumers a variety of Android models
UK store group Spar has launched its first major mobile marketing drive, aimed at engaging a younger audience. The campaign, called Shop & Win, was made in conjunction with I-movo
With the news that mobile coupon users are to rise to 1bn by 2019, transaction software platform Eagle Eye has announced that use of its Eagle Eye Air platform for
A report by Juniper Research predicts that there will be over 1bn mobile coupon users by 2019, up from just under 560m this year. The surge in users is likely
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research