The Collective plans biggest ever marketing drive for Suckies dairy-free yoghurt brand

Tim Green

It's been a big year for The Collective and its dairy-free yoghurt offering, and now the company has announced a new year campaign that will be 50 percent bigger year on year.

The nationwide activity, starting on 2 January, will run across more than 300 UK high-impact media sites and multiple digital channels. The Collective claims that approximately 9.4 million UK target consumers will see the campaign 6.1 times on average during its 2-week run.

This campaign will promote the in-store launch of the dairy-free Suckies kids yoghurt pouches. The product is currently the fastest selling dairy-free branded NPD range in the market. The full ‘Suckies’ range posted 18.9 per cent growth in 2022.

Since launching, the products have been listed by Tesco, Ocado and Waitrose, with new listings and distribution increases scheduled for 2023.

Tor Hunt Taylor, Marketing Director of The Collective UK, said: “We firmly believe that dairy-free shouldn’t mean dull tasting, so the next phase of our 360 masterbrand campaign will aid our engagement with parents, helping to raise awareness of our alternative, plant-based options for children."