TikTok has launched the Artist Impact Program via the signing of several distribution partnerships within the Commercial Music Library, which consists of over 1m rights-cleared tracks and sounds sourced from an extensive network of partnerships.

Notable talent within the Artist Impact Program includes Ciara, Akon and INJI, and TikTok notes that numerous artists like INJI that started on TikTok have been able to monetize their music through the CML, build music careers, land record deals and gain worldwide fans and audiences, on TikTok and beyond.

TikTok introduced the Commercial Music Library (CML), a pre-cleared global music library, a few years back, to help make it easier for brands to find music to soundtrack their content on TikTok. The Artist Impact Program brings more music from global artists onto the platform and provides greater opportunities for artists and brands to connect, allowing brands to use the music and artists to monetize their music on TikTok by allowing businesses to use it in their content.

Distribution partnerships include 411 Music Group, Amuse Inc., Believe, Blowout Inc, Create Music Group, DistroKid, Downtown Artist & Label Services, Epidemic Sound, Falcon Music, Fuse Adventures in Audio, Heavy Duty, JK Records, Mound Media Inc., Music & New Co., Ltd., PT Musica, Score a Score, Songtradr, Stem Disintermedia, SoundOn, Sub Pop, Thematic Music, Two AM Music Global, and Vydia.

“We are thrilled to partner with TikTok on its Commercial Music Library as we are convinced it will create new and exciting sync opportunities for all Believe artists, and allow their music to reach new and existing audiences globally,” said Pete Beck, Global Head of Sync at Believe.