Vodafone has teamed up with Anderson Press to offer 10,000 free digital copies of children's books to help keep them entertained over the summer holidays.
New research by Vodafone reveals that parents will spend up to £1,300 on activities and day trips to keep their children entertained during the summer holidays.
The study, which polled 1,000 parents with children aged 4-16 also suggests that more than half (54 per cent) of parents are worried about keeping their children occupied and 31 per cent are concerned about how much time their children will spend online.
Vodafone's free digital titles will include Chicken Clicking, Troll Stinks, and Old Macdonald Had a Phone, written by author Jeanne Willis and illustrated by Tony Ross. The books explore themes of internet bullying, managing screen time, and being mindful of internet predators in fun and engaging stories.
“Many of us worry about extra screen time during the school holidays. Even with our best efforts to keep children entertained, some online activity is almost inevitable for many" said General Counsel and External Affairs Director at Vodafone UK, Helen Lamprell. "That’s why it is so important to give parents and carers the tools they need to help children navigate the online world safely and happily. I urge everyone to download these brilliant books to help. And we have many more resources available on the Vodafone Digital Parenting website to help families enjoy tech, safely.”