Wapple Extends Canvas Capabilities

David Murphy

Wapple has extended its popular mobile Internet site-building platform Wapple Canvas, to include a suite of powerful mobile marketing tools. The new Wapple Canvas Market package allows any business with a mobile Internet site,  from small local retailers to major global brands, to run effective mobile marketing campaigns to reach a local or worldwide audience.
The Wapple Canvas Market package includes templates for creating dynamic and vibrant mobile marketing campaigns that can be targeted at specific mobile phone users. And by using features such as campaign, forms and content downloads, says Wapple, companies can create truly interactive sites, driving traffic to them via WAP-push, text trigger, brand domains and through Wapple's ad partners. Success can then be measured using detailed statistics and changes can be made easily to the content throughout the campaign to enhance results.
The package also gives full access to the Wapple Canvas toolkit, which was judged the Best Mobile Publishing Platform at the Mobile Entertainment Awards earlier this month. This extensive mobile site-building suite is a fast and effective way to create, publish and manage professional mobile Internet sites, which can be viewed on virtually any device on any network around the world.   
With Wapple Canvas Market, we don't just help companies to establish a strong mobile presence, we also give them the tools to create dynamic and exciting mobile marketing campaigns," says Anne Thomas, Co-founder and Business Development Director at Wapple. Whether you are a small shop interested in consumer awareness,  or a large corporation looking for global brand presence, building your mobile Internet site with Wapple is an easy and extremely effective addition to any company's marketing plan."