White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers

Mobile Marketing - Member Content

At a time when many advertisers still waste billions of dollars on IP-infringing sites hosting illegal and harmful content, IP protection and cyber safety company White Bullet today announces a partnership with Horizon Media, the largest US media agency according to AdAge Data Center 2022. The partnership will bring together the anti-piracy specialist’s expertise and the media agency’s data in order to block the flow of ads to pirate publishers.

White Bullet will provide dynamic data feeds via an API – a push of the latest pirate sites and apps daily and as they evolve – so that Horizon Media can filter its inventory and stay ahead of the curve, maximising all-important safety for advertisers and helping its clients to ensure that their ads go only to legitimate domains.

“We are thrilled to partner with Horizon Media,” said White Bullet CEO, Peter Szyszko. “This partnership is testament to the growing awareness among leading brands, agencies and advertisers of the need for innovative and technology-driven solutions to tackle the scourge of piracy. Our mission is a cleaner, safer, higher-performing media ecosystem. With our growing team and our market-leading platforms, tools and technologies, we will continue to play a key role in the ongoing global fight against piracy.”

“Following our integration with White Bullet, we can reassure advertisers that their campaigns will not appear on pirate sites, wasting valuable ad investment,” said Eric Warbutron, SVP at Horizon Media. “Working together, we are ensuring brand safety, which is critical for brands and consumers alike.”

White Bullet expanded its team earlier this year with the appointment of a number of anti-piracy and brand safety experts, following increased demand for its services globally and as it continues to tackle advertising funded digital piracy.

Its platform detects piracy across multiple digital ecosystems, tracking the all-important advertising and financial impact, with AI and machine learning taking the strain. Its Intellectual Property Infringement Platform (IPIP) helps to take the profit out of intellectual property crime: It looks for IP-infringing content, examines each infringement's context, and determines structural violation on a commercial scale - providing accurate piracy risk scores based on this analysis. It has already prevented millions of pounds of ad spend from funding criminal activity by collaborating with brands, advertisers, regulators and rights owners.